WHAT IS A HAIR MASK AND WHAT DOES IT DO?

Sometimes your hair just needs a little something extra. Damage from the elements, from styling, from using hair straightening irons, from waiting too long in between trims, these things all add up. A hair mask is a deep conditioning treatment that helps to heal damaged hair. They contain rich ingredients such as natural oils and lipids, in heavier concentrations than normal conditioners. You leave a hair mask in for an extended period of time, three minutes to overnight. Even if your hair is normally healthy, the changing of the seasons can be hard on your strands.